A heightened experience welcomed the members of the media and other guests during the grand launch of Riovana held last February 17, 2012. Owned by the running industry’s frontliner Coach Rio De La Cruz, the event demarcated the formal unveiling of this one-stop-shop that provides a different high to runners and enthusiasts alike by enlightening them about the right tools, techniques and other know-hows regarding running so they can transcend from being ordinary to extraordinary runners.
Guests were given a tour of Riovana to introduce them to the various areas within: Sole Running, where the perfect pair of shoes for an individual depending on his fitness level: gold-for speed work, interval trainings and the race day, silver – for intermediate training and bronze for beginners, are determined via the Gait Analysis – the shoes; Sole Searching, the lounge area where members can interact with other runners as they build lasting friendships over races and Sole Healing, a revolutionary recovery center that focuses on pre and post running treatments.
Apart from the tour, there were also raffle draws which paved way for lucky guests to win exclusive items from Riovana. Another highlight of the evening was the fashion show which featured the 2012 collection of some of the brands which Riovana carries.
Visit Riovana at the Ground Floor of Active Fun Building 9th avenue corner 28th street at the Bonifacio Global City, near Honda BGC and at the 3rd Floor of Regis Center Building, Loyola Heights, Quezon City in front of Ateneo De Manila University.